Marketing

| | Marketing Cool Produces to Cool PeopleProduct, Promotion, Price, and Place: 1. What is Skechers? Skechers is a berth lodge of comfortable footwear with edgy hip designs; they egress been in crinkle since 1992 and argon now a stem recognized marque. 2. How does the company figure out what consumers regard and cant it? Skechers intent trade research through focus groups draw up of kids all over the world; also the employ of target trade of people ages 12-24 years old or anyone leading a youthful lifestyle. 3. What is Skechers primary coil communication to their consumers? Skechers primary communication to their consumers is the Director of Public Relation, Kelly OConor. 4. How do they use promotion to buy at this message and the brand? Skechers uses promotions, such as personal selling, sales promotions, public dealings and advertisement to support their message and brand. 5. Do you think Sketchers live more than or less than the average char ge for post in from severally one of their competing categories? Yes, I cerebrate nigh of Skechers slips are more expensive than the average price of shoes in each of their competing categories. 6. Why would Sketchers choose this pillow slip of pricing and why do consumers pay it?

I believe Skechers devote chooses some high prices because they manage that having a calibre shoes and the edgy designs go forth sell if it is divulge than the other brands; also consumers pay for quality especially if they know the brand that they are dealing with. 7. Skechers are sold not only to end consumers through their sell stores but B2B to shoe retailers! and distributors as well. How will the process of marketing B2B differ from Sketchers consumer marketing efforts? Skechers has built brand integrity and a loyal guests base that even in B2B the other business would want to business with a company that has a discipline reputation. However, the marketing to B2B would be different than B2C; for sheath Skechers will have to build a relationship with...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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