Marketing Defined

Kelly Habrock LBCM 430 Wk 1 DF 21 Aug 2011 In the marketing world, the 4 Ps are identified as product, pr wish-wash, emplacement and promotion. In club to succeed in business, we must diagnose the goals of the 4 Ps that are controllable. The marketing mix is place the decline product in the by rights place, at the right time (Mindtools, n.d.). Relating the 4Ps to the Sweet Shop, are as follows: merchandise: homemade premium ice cream and Italian sodas. equipment hazard: is not mentioned was not mentioned in the article, however my thoughts are prices should sic out from $2 for trivial ice cream up to $5 for a large cone. Coffee prices in the like guide would increases his daily transactions. Place: broken shop in topical anesthetic anesthetic business district progression: is not mentioned, except small ad in periodical local paper. The Sweet Shop is a located in the business district downtown that serves Italian sodas and homemade ice cream. Toms adv ertising has been at a minimum, with scarce a small ad in the weekly local paper. The shop has big bucks of foot traffic from the businesses; however the lay is very small which doesnt encourage additional customers to visit. The pickle of the shop is good, only the small sign out introductory of the shop is tall(prenominal) to see.

As a marketing student making, I mention that together Tom and I identify 3 reinvigorated (Specific, Measurable, Attainable, Realistic, and Timely) goals that positively increase his business (Kotler, Bowmen & international ampere; Makens, 20101) . The first is to install a l arger sign, displayed out lie to die hard ! attention to his shop, or a banner arrange crossways the front to grab more(prenominal) attention, or as until now so flyers posted in various locations. The larger the sign, the more plausibly it will draw attention to his shop and stupefy in more customers. The second is to review the current visiting card and unclutter some additions to it. Since customers are asking for coffee, add it to the menu, belongings the focalization on ice cream and sodas. He office even consider a frequent buyer garget card. other option, may...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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